Sales trading

SALES TRADING

Winterflood’s sales traders offer unparalleled execution services to a variety of institutions, wealth managers, hedge funds and registrars. With extensive experience in working client orders, our sales traders can help reduce the market impact of larger orders and achieve high quality execution. Independence is assured so that competitive risk prices can be made to facilitate client orders.

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APPROACH AND COMMITMENT

Winterflood’s unique liquidity proposition stems from the ability to consolidate both institutional and retail flow coming from a diverse client base. Winterflood is committed to providing continuous liquidity. Our strengths stem from our comprehensive stock and market coverage, our commitment to technological excellence, our service flexibility and our dedicated staff who are amongst the most experienced in the industry.

Approach and commitment

UNIQUE PROGRAMMES

This exceptional mix of liquidity from corporate programmes, retail and institutional order flow, in addition to Winterflood’s own liquidity, helps both retail and institutional sized orders achieve best execution, often at a more competitive execution price than elsewhere in the market.

CONTINUOUS LIQUIDITY PROVISION

Our continuous provision of liquidity and willingness to make a price in a range of sizes for UK, European and North American securities, even during the most volatile market conditions, is the hallmark of our commitment to client satisfaction.

FLEXIBILITY THROUGHOUT THE EXECUTION CYCLE

Our exceptional focus on client requirements ensures that clients receive highly flexible services that evolve with their changing needs. This applies to the front office through to the back office, with an extremely pro-active settlements team.

IMPROVED EXECUTION PERFORMANCE

Clients can benefit from improved execution performance due to Winterflood’s ability to make price improvements (90% of the time) against the benchmark through capital commitment and consolidating large principal market share.

ELECTRONIC TRADING

Electronic trading

Clients have access to Winterflood’s liquidity pool through two cutting-edge proprietary electronic trading platforms: our real time dealing service providing direct access to our internal liquidity, Winner, and our intelligent order routing system, Win-X.

Clients also benefit from other electronic services such as low latency Direct Market Access to leading trading venues, Smart Order Routing and the provision of algorithms.

OUR TECHNOLOGY

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