Connecting public companies to retail investors since 1988.
Winterflood Retail Access Platform (WRAP) - the most comprehensive solution for equity and debt fundraising from retail investors.
Your partner for retail investor engagement
Founded in 1988 to connect public companies with investors, Winterflood has grown into a 300-strong team covering every stage of the trade lifecycle. We combine decades of market experience with the largest retail distribution network in the UK to deliver smooth, successful and fully compliant fundraisings. Trusted, scalable and reliable - Winterflood WRAP is the platform of choice for retail investor access across all asset classes.
Trusted
Over 100 successful deals completed, raising over £400m
Scalable
Over 60 Winterflood people supporting deals ranging from small-caps to the LSE Main Market
Reliable
Over 35 years’ connecting retail investors to equity and debt markets
Why choose Winterflood WRAP
We've been a leader in retail investor engagement for over 35 years - and we're here to help you reach the broadest investor base.
#1
in retail investor fundraising*
Over
£400m
raised
More than
150
distribution partners
Access
£1tn
in retail investor assets
Over
100
successful deals
Delivered
10 IPOs
to retail investors
Over
60
people supporting your deal
Worked with over
25
banks and brokers
Delivered
19
fixed income deals
*Number 1 in number of transactions executed in 12 months to Dec 2025
Deal Spotlight
Renalytix Plc
Market: LSE AIM
Placing and retail offer
Deal size: £6m
UK Debt Management Office
Market: LSE Main Market
Gilt
Deal size: £73m
Science in Sport plc
Market: LSE AIM
Placing and retail offer
Deal size: £9m
Gelion plc
Market: LSE AIM
Placing and retail offer
Deal size: £11m
Aurrigo International Plc
Market: LSE AIM
Placing and retail offer
Deal size: £14m
CVC Income and Growth
Market: LSE Main Market
Placing and retail offer
Deal size: £11m
Helium One
Market: LSE AIM
Placing and retail offer
Deal size: £11m
Invesco Bond Income Plus
Market: LSE Main Market
Placing and retail offer
Deal size: £13m
JPMorgan Global Growth & Income plc
Market: LSE Main Market
Placing and retail offer
Deal size: £35m
Odyssean Investment Trust plc
Market: LSE Main Market
Placing and retail offer
Deal size: £11m
Smarter Web Company
Market: AQUIS
ABB
Deal size: £13m
B HODL
Market: AQUIS
IPO
Deal size: £15m
IPO
WRAP ensures retail investors can participate seamlessly in IPOs alongside institutions. From early marketing and investor education to application management, settlement, and post-listing liquidity, we deliver a complete solution that makes retail inclusion effortless for issuers and advisers. Our reach extends across over 150 platforms and wealth managers, supported by a specialist compliance and operations team that safeguards every stage of the process. With over 35 years of experience and an unmatched distribution network, we help companies build broad, engaged shareholder bases that strengthen aftermarket performance and brand trust.
Capital Raise
When it comes to a capital raise, Winterflood’s WRAP platform is designed to deliver and optimise retail investor engagement. We provide you with access to retail investors through over 150 partner platforms and wealth managers, while maintaining full regulatory compliance and operational control. The WRAP team works alongside advisers and banks to coordinate retail engagement, with an end-to-end service covering communication and approvals to allocations and settlement. Issuers benefit from broad distribution options, reliable execution, and an operational process that reinforces investor confidence in the transaction.
ABB
In time-limited deals, speed and precision are critical, and Winterflood’s WRAP platform is designed to deliver both. We enable retail investors to take part in Accelerated Bookbuilds on equal terms with institutions, while maintaining full regulatory compliance and operational control. Our team works closely with advisers and banks to coordinate every detail, from communication and approvals to allocations and settlement. With direct access to hundreds of platforms and intermediaries, we ensure rapid, broad distribution within tight timeframes. Issuers benefit from deeper market reach, smoother execution, and a transparent process that reinforces investor confidence in the transaction.
Corporate Bonds
Winterflood brings its long-standing retail expertise to corporate bond issuance, enabling companies to access a wide, stable investor base through transparent, regulated offerings. WRAP simplifies the entire process - from structuring and promotion to distribution, settlement, and aftermarket trading. Combined with our trusted settlement infrastructure and active market-making, we ensure efficient participation and ongoing liquidity. The result is a smooth, professional fundraising experience that connects issuers with retail investors seeking income-generating opportunities.
Government Bonds
Winterflood is a Gilt-Edged Market Maker (GEMM) and has been a key liquidity provider in UK government bonds for decades, supporting retail inclusion through secure, transparent and scalable infrastructure. The WRAP platform enables efficient distribution of gilts and other sovereign instruments to a wide retail audience, combining robust systems with trusted compliance oversight. Our technology and operational expertise allow for accurate allocation, efficient settlement and comprehensive reporting, all delivered with the reliability of a market leader. This means maximum investor reach and smooth execution while retail investors benefit from simple access to secure, income-based investments backed by the UK Government.
The most comprehensive suite of services for retail investor deals
Winterflood’s Retail Access Platform brings every element of retail inclusion together in one trusted solution. From deal marketing to post-trade analytics, we provide the infrastructure, insight and investor access needed for successful, compliant and well-managed retail participation. Our end-to-end service spans distribution, communications, data, settlement, compliance and aftermarket support, all delivered by our team of over 60 market professionals. Whether you’re launching a retail offer alongside a placing or for an IPO, ABB, capital raise or bond issue, WRAP ensures efficiency, transparency and engagement at every stage. This unique level of connectivity, regulatory expertise and operational depth gives you confidence your retail fundraising will run seamlessly from start to finish.
We work with the whole ecosystem to bring deals to retail investors and investors to issuers.
Retail Investors
Winterflood WRAP gives individual investors access to upcoming IPOs, secondary placings, and bond issues, opportunities that were once available only to institutions. Through a simple, transparent process, retail investors can participate alongside institutions, with clear information and resources. WRAP is connected to hundreds of platforms and wealth managers, ensuring a seamless investment experience. Investors benefit from trusted execution and efficient settlement. By signing up for deal notifications, investors stay informed about new issues and other fundraising investment opportunities.
Issuers
For issuers, WRAP offers a comprehensive and proven solution to engage the retail investor community at scale. Whether for an IPO, a placing with a retail offer, or a bond issue, our infrastructure manages every element of the process, from marketing and investor communication to application, allocation, and settlement. Winterflood’s market making heritage and extensive retail distribution network ensure strong participation and sustained aftermarket liquidity. Issuers benefit from detailed reporting, transparent execution, and the confidence that comes with working alongside one of the UK’s most experienced market intermediaries. Our end-to-end service gives issuers a compliant, efficient, and effective route to broaden their shareholder base and enhance visibility.
Banks and Advisers
Winterflood partners with investment banks and corporate advisers to make retail inclusion simple, compliant, and reliable. Our team integrates seamlessly into deal structures, supporting everything from regulatory approvals to execution logistics. We handle investor communications, financial promotions, distribution through over 150 connected platforms and wealth managers, and the complete operational process from launch to settlement. For advisers, this means less complexity, lower operational risk, and greater confidence that the retail component will be delivered flawlessly. Winterflood’s long-standing reputation and deep understanding of the UK retail market make us the trusted partner for ensuring that every transaction benefits from broad, compliant, and transparent retail engagement.
Platforms and Wealth Managers
As a distribution partner, you gain access to a continuous pipeline of high-quality investment opportunities through WRAP. Our integrated systems and proven processes make it easy for platforms and wealth managers to offer clients direct participation in IPOs, secondary issuance, and bond issues. Winterflood provides secure connectivity, regulatory controls, and accurate settlement management, ensuring a smooth investor experience. With over three decades of market-making and distribution expertise, we understand the importance of timely information, compliant marketing, and investor trust. Partnering with Winterflood means expanding your client offering while maintaining the highest standards of operational integrity and regulatory assurance.
Unique data insight for your deal
Our data and analytics provide powerful insight into retail investor behaviour and demand trends, pre- and post-deal. Our pre-deal planning enables us to identify and recommend key retail channels and partners, helping you reach the broadest and most engaged retail investor audience. Post-deal, our data provides insight into retail trading flows, investor activity and liquidity impact. Winterflood’s intelligence helps optimise sizing, improve engagement, and maximise distribution success.
Deal marketing to the broadest retail investor audience
Winterflood’s deal marketing capabilities are unmatched in reach and depth. Through WRAP, every transaction benefits from direct access to over 150 wealth managers and platforms, targeted retail investor notifications, and partnerships that enhance your deal awareness and engagement. Our marketing approach is tailored for each offer, from small cap issuers to FTSE350 companies, government bonds and supranationals, combining compliance-approved content and videos to engage investors effectively and transparently. Our in-house financial promotions and compliance team ensures every message meets regulatory standards, while our analytics and reporting tools help issuers understand engagement and optimise future communications. No other provider offers this scale of compliant, multi-channel retail reach.
A suite of services and expertise to support your deal from distribution to settlement
Distribution
Our extensive retail distribution network connects issuers with over 150 platforms and wealth managers. We provide end-to-end access, ensuring each deal reaches the right investors efficiently and transparently, whether your deal is open to shareholders or the wider retail investor community.
Through our integrated connections to execution-only brokers, wealth managers, financial advisers, banks and investment platforms, we provide issuers with direct access to millions of potential retail investors. Our infrastructure supports everything from IPOs and secondary placings to bond issuance, ensuring each offer reaches its target audience quickly and securely. The result is a streamlined, inclusive, and highly effective route to market that maximises investor participation and fundraising success.
Liquidity
As one of the UK’s most active market-makers, Winterflood delivers exceptional liquidity to support both primary and secondary market activity. Our established trading infrastructure ensures continuous pricing, efficient execution, and effective support. This provides enhanced market confidence and smoother aftermarket trading. We leverage decades of experience and advanced technology to maintain fair, transparent, and consistent pricing, providing stability throughout the lifecycle of each deal. Liquidity isn’t just a feature of our service, it’s a cornerstone of our expertise.
Data and Reporting
Winterflood's proprietary data and reporting are at the core of the WRAP offering. Our service provides issuers and intermediaries with detailed insights into investor participation, trading activity, and post-offer performance. Dashboards and tailored reporting tools ensure stakeholders have visibility and access to important retail trading insights. We deliver clarity across every stage of a deal, from marketing performance to settlement. Whether for compliance, investor relations, or strategic evaluation, our reporting infrastructure transforms complex market data into actionable intelligence that supports informed decision-making for ongoing retail investor reporting and engagement.
Settlement
Winterflood’s in-house settlement infrastructure and team of 40+ people is designed to ensure speed, accuracy, and confidence in the post-trade process. Our fully integrated systems and team handle over £650m of retail and institutional transactions every day, reducing operational risk and ensuring timely trade completion. Smooth capital flows and reliable investor onboarding are combined with certainty and trust in execution for investors. Our specialist settlement team oversees every stage, ensuring all obligations are met on time and to the highest regulatory and operational standards.
Legal & Compliance
Our legal and compliance framework underpins every aspect of WRAP. We work closely with issuers, advisers, and regulators to ensure every transaction meets the highest standards of governance and disclosure. From offer documentation to deal marketing and distribution, our compliance specialists manage the details of dealing with retail investors, so clients can focus on execution. Our approach balances efficiency with integrity, enabling access for retail investors while maintaining strict adherence to FCA financial promotion rules. By embedding compliance into every workflow, we deliver complete assurance that every retail investor fundraise we run is managed in a transparent and fully compliant manner.
The broadest distribution available
Over 150 distribution partners offering access to over £1tn of retail investor assets
Through our execution capabilities and trusted relationships across the retail investor landscape, we make it simple for issuers and advisers to tap into the full scale of UK retail investor demand, from the most popular trading platforms to discerning wealth managers. We back this up with data insight to specifically target platforms and wealth managers most appropriate to your deal and ensure they are well informed to enable their clients to participate, all within a secure and compliant structure. Our rapid and compliant distribution services ensure every transaction, from IPOs to Bond issues, reach their maximum potential audience.
Testimonials
“Hargreaves Lansdown is delighted to be partnered with WRAP to offer retail investors access to fundraises. We've seen significant engagement from our clients in recent WRAP retail offers, cementing the importance of retail investors in providing access to capital and liquidity in UK markets.”
Tim Jacobs
Head of Primary Markets
Hargreaves Lansdown
“WRAP is a key retail distribution partner, enabling our customers to access corporate raises. We are delighted to see the continued growth of retail participation in primary market transactions executed through WRAP across a broad range of UK listed companies looking to raise capital.”
Steve Lawrance
D2C Business Development Director
AJ Bell
“The increase of retail offers over the past few months is testament to companies appreciating the importance and value of their retail investors. We work closely with the WRAP team and value their support and services in this space.”
John Dobson
Head of Investment Solutions
interactive investor
