• Winterflood, a division of Marex, and Edison Group announce a new strategic partnership to provide research and intelligence capabilities.
  • Partnership will provide Edison’s c.40,000 readers access to Winterflood services via their existing intermediaries.
  • Edison to become preferred research partner for Winterflood Retail Access Platform (WRAP) IPOs and capital raises, and preferred intelligence partner with Winterflood Retail Intelligence (WRI) data insights.

Winterflood, a division of Marex and one of the UK’s leading liquidity providers and retail-focused capital markets distributors, and Edison Group, the global IR and communications business, announce they have entered a strategic partnership. 

As a result, Winterflood will offer Edison’s research to investors when IPOs and capital raises take place through the Winterflood Retail Access Platform (WRAP) and will work closely with Edison to widen the distribution and use of Winterflood Retail Intelligence (WRI) products.

Under the terms of the partnership, Edison will augment Winterflood’s distribution capabilities as a preferred research partner by offering in-depth equity and debt research on WRAP transactions to its approximately 40,000 clients and media distribution network.

As the preferred intelligence partner, subscription to Winterflood’s proprietary WRI data solution will be offered to Edison’s corporate clients to provide them with granular detail on secondary market retail trading flows of their stock.

Joe Winkley, Head of Corporate Services at Winterflood, said: 

“I’m very pleased to announce this partnership, which takes advantage of the clear benefits our offerings can provide to our respective customer bases. The range and scope of Edison’s research is highly impressive, and we believe both the equity and debt analysis they can offer will significantly increase the attractiveness of WRAP fundraises to investors.

“We believe our WRI product, which allows us to analyse proprietary Winterflood data representing over 97% of UK retail market trading, will provide invaluable insight for Edison’s corporate clients. As an intelligence partner to Edison, this partnership will offer a full suite of investor targeting tools and elevate their current offering.”

Neil Shah, Director & Head of Research at Edison, said:

"We are delighted to be partnering with Winterflood, one of the UK's most respected liquidity providers and a firm with unrivalled reach into the retail investor community. This partnership is a natural extension of Edison's mission to connect companies with the right investors and comes at a time when the UK is pushing to get more retail investment in our market. Retail assets under management are forecast to double to $106tn, according to World Economic Forum data1,2. By combining our deep research and IR capabilities with Winterflood's WRAP platform and WRI data insights, we can offer corporate clients a genuinely differentiated route to market. 

"For Edison's clients, access to Winterflood's proprietary retail trading data will provide a level of market intelligence that is rarely available, allowing them to better understand and engage their investor base. We look forward to building on this partnership and delivering real value to both our corporate clients and the wider investor community." 

To discuss this topic in more detail, contact Joe Winkley, Head of Corporate Services at Winterflood  

 

1. Listed companies can no longer afford to ignore retail investors - Edison Group 

2. 2024 Global Retail Investor Outlook - World Economic Forum