We are pleased to announce that Will Keith has joined Winterflood as a Product Development Adviser to Winterflood Corporate Services. Winterflood Corporate Services is focused on building specialist retail-focused solutions for issuers, investment managers and other market participants covering distribution, trading data and bespoke analytics. Will is joining Winterflood as a consultant and is working on a new product that is powered by Winterflood’s proprietary trading and liquidity data, designed to enable corporates, asset managers and advisers to be better informed on market dynamics, investor behaviours and pricing impacts. Will is overseeing the development of the product and how we can best deliver this to our clients.

Will brings to Winterflood management, business development, trading and data experience having worked for investment banks, venture capital, data companies and in FinTech.  The market is demanding more bespoke solutions to better understand investor behaviour and Winterflood is committed to helping clients with its unique data sets by expanding its product offerings in this area.

Commenting on the appointment, Joe Winkley, Director & Head of Corporate Services at Winterflood, said:

“I am delighted to welcome Will Keith to Winterflood and look forward to working with him to expand the Winterflood Corporate Services offering. His considerable experience and wide skill set is ideally suited to help us build out our exciting new data analytics product.”


If you would like to discuss the announcement in more detail, please contact: enquiries@winterflood.com